Thursday, April 09, 2009

Progressive blogs, ad revenue, and growing the blogosphere

Politics In The Zeros

There’s been considerable discussion lately about how the big four liberal / progressive blogs, DailyKos, Crooks and Liars, FireDogLake, and AmericaBlog, get deluged by pitches from highly-paid PR firms yet few of the same big hitters hiring those firms actually advertise on their sites. This is made worse by the recession and the inevitable drop in readership after the elections.

The ad networks they use now, like Google and BlogAds, take 40% or so off the top. Maybe they could form their own ad network and keep all the revenue. Between the four sites they probably get over 500,000 views a day from a targeted audience - something a big buyer would certainly be interested in - especially if they could make all the ad buys from a central location.

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